Wednesday, March 25, 2009

movie posters



As soon as this assignment was mentioned by thoughts immediately went to the movie Moulin Rouge, directed by Baz Luhrman and starring Nicolbe Kidman and Ewan McGregor.

This movie poster is a perfect example of an extremely effective use of text.

The strongest feature of the text is that it fits perfectly with the context of the film. Even without seeing the movie most people have some idea of what the Moulin Rouge is about-Dancing, Girls, Burlesque, eroticism, show business and so on.

The text example is strong and dominantly, blending into the composition easily. It fits the era the film is set in, as well as the context. It also helps to show to the audience what the film may be about along with the words "Truth, beauty, freedom, love." implying what to expect.

Even the background text of the lit up windmill, while part of the setting of the film, shows the context, emphasises the importance of the title (being repeated 3 times), and gains interest. Both text example are not the generic black font that you would find on most movie posters.

Everything about this poster works, it looks great, promotes the movie well and attracts viewers



However i can't say the same for this poster. Looking at this poster i immediately saw many things wrong with the text used.

#1 there is not enough focus on the actual title of the movie. from the size of the actress and the her name, it suggests that people should see the film because she is in in, rather than because it is a great film for everyone to see.


#2The colour scheme of red and orange is not very attractive, does not seem to fit in and if anything...reminds me of an American fast food chain. (the colours yellow and red make consumers feel hungry).

#3 that my judgement is biased because i have seen this movie and was not impressed and because i rarely am for any of Hilary duffs movies

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